Adopt an animal, or a shelter

You can adopt animals, and even shelters!

Chris Ruben was my guest on PAWsitive Radio, all things pets! Chris talked about the organization he founded, and is now the CEO of, Adopt a Shelter.com. This is a great concept- people can shop online through the mall on adoptashelter.com website, and, they raise money for their favorite shelter at the same time.  Learn more about Adopt a Shelter at: http://www.blogtalkradio.com/chammond/2012/08/18/guest-chris-ruben



Some of the business strategies that adoptashelter.com have found successful:

- Creating conversations- word of mouth marketing is not only effective, it is essential for any business. As my friend and media coach Shawne Duperon says, “share good gossip!” Adoptashelter.com is a great example of creating conversations around the needs that shelters have in addition to financial support.

- Marketing that works- postcard campaigns, and postcards that go with the adoption kits in shelters, Facebook, a How It Works flyer, and asking organizations and shelters to share the link in their marketing.

- Collaboration- forming collaborations and alliances with other businesses and groups with similar values and mission (such as animal associations, doggie day cares, shelters, dog spas, etc.)

Think outside the box, and inside the box!

- Making the process easy, painless and focused is really important otherwise people would be less inclined to use the service.

Chris got his start in the pet industry in 1989, when he introduced dried Pig Ears, Bully Sticks and other all-natural meat-based chews and treats to the U.S. market. In subsequent years, Chris worked on such industry-leading brands as The Incredible Motor Mouse Cat Toy, Snoopy's Pet Beds, Collars and Leashes, Sticky Paws Cat Behavior Modification Products, Barnsdale Farms and Bullwrinkles Dog Treats. As Founder & CEO, Chris teamed up with three other pet industry and animal welfare veterans to develop and offer AdoptAShelter.com, a free and easy-to-use cash-rewards mall that helps animal charities raise money by shopping online. To date, over 750 shelters have registered with us and over 100 have received donation checks.


http://www.blogtalkradio.com/chammond/2012/08/18/guest-chris-ruben

If you are a shelter staff or volunteer or have a favorite shelter in your community, make sure you visit www.adoptashelter.com to register your shelter.

Adopt A Shelter- a new way to support shelter animals

If you have been listening to my radio show PAWsitive Radio- All things Pets! you likely know how important the topic of supporting animal shelters and rescue organizations is to me. There are many ways to support your local shelters. And it doesn't always involve writing a check.You can volunteer, donate food or other supplies shelters need. We often donate a portion of our booksale proceeds from On Toby's Terms to different shelters and rescue organizations.

Toby the Dog and star of On Toby's Terms and Toby the Pet Therapy Dog & His Hospital Friends. Toby raised more than $10,000 for local animal charities and engaged more than 10,000 people on his kindness mission.  Giving back and PAWing it Forward can be fun, creative and makes a big difference!

 Chris Ruben the Founder and CEO of AdoptAShelter.com shared how Adopt A Shelter works.  It is a FREE and Easy way for shelters to do fundraising and it is fast!  In fact, EVERY time you shop online using AdoptAShelter.com website, you can earn more money for your favorite animal charity. When you shop through AdoptAShelter.com at one of their online retail merchants (the online mall), Adopt-A-Shelter™ is pays a commission. That means that  Adopt-A-Shelter™ directs 100% of the donation displayed on AdoptAShelter.com directly to your shelter / organization or your organization of choice.  What a fantastic concept. Shopping made easy, and, it supports animal rescues and shelters at the same time.

 http://www.adoptashelter.com

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THE PAWsitive Challenge:  On the show Chris and I talked about how important it is to get the message out there, share how Adopt a Shelter works and to make sure your local charities are aware, and are registered (it is FREE). So....... my challenge to all my blog readers.

1) share this blog so that others can learn about Adopt A Shelter
2) Visit their Facebook Page and share with your Facebook Friends
3) Share your ideas with me about how to spread the word about Adopt A Shelter- you can post a comment on this blog, or post on our facebook page facebook.com/tobytales   We'll send all your responses to Chris and his team at Adopt A Shelter.  And, to make it fun, I am going to have a draw.  The winner (all submissions will be put in the Doggie Bag for a draw. The winner will receive a copy of Toby's books, and a mention on our radio show and blog)

You can listen to the show at:

http://www.blogtalkradio.com/chammond/2012/08/18/guest-chris-ruben

Please remember to share the show through Twitter and Facebook, and I'd love for you to become a Follower of the show. Every time I get ten new followers on PAWsitive Radio, I will make a donation to an animal shelter!!!  Just go to 
 

http://www.blogtalkradio.com/chammond  to follow